India and Pakistan, nuclear-armed neighbors with tensions rising between them, are engaged in an information war over recent cross-border attacks with each side offering drastically differing accounts of events. With limited independent verification available in heavily restricted border regions, analysts warn that truth may become collateral damage of an escalated crisis.

Since a recent flare-up along the Line of Control (LoC), both Islamabad and New Delhi have issued statements claiming military victory while accusing each other of aggression without provocation. Each side presents their narrative with conviction, leaving observers and international communities grappling with different versions of events.

India announced last week that it conducted “precision strikes” against terror infrastructure in Pakistan-administered Kashmir using satellite and drone footage as evidence. These strikes reportedly served to punish cross-border militant activity and infiltration attempts that resulted in the deaths of Indian soldiers.

Pakistan was quick to deny India’s claims of fake footage and staged attacks, accusing its military of falsifying evidence to support these assertions and staging attacks of their own. Their military also released their own footage and photos alleging losses for India as a result of retaliatory strikes, asserting that several fighter jets had been shot down – an allegation India dismissed as propaganda.

Raza Malik, a South Asia security analyst based out of London said both governments’ public statements are tailored to influence domestic and international perception. As there is no direct access to ground truth information, both countries are effectively fighting a parallel war through media coverage.

Social media has exacerbated the confusion. Unverified videos and images shared across platforms like X (formerly Twitter), TikTok and YouTube – often later proven false as they pertain to unrelated conflicts or were altered digitally – have increased confusion considerably.

Media outlets in both countries often rely on official briefings, and press freedom watchdogs have observed an alarming trend of censorship and pressure put upon independent journalists. Pakistani reporters have been warned against contradicting official military accounts; Indian outlets have been accused of inflaming nationalist sentiment with unverified reports.

International observers, including the UN, have called for restraint not only on the battlefield but also when it comes to public messaging. “Misinformation and propaganda may foment mistrust and make de-escalation harder,” stated UN spokesperson Stephane Dujarric.

At present, it remains hard to ascertain the full scope and impact of attacks. Satellite images from independent providers have revealed evidence of explosions and troop buildup on both sides, yet still fall short of providing an accurate representation.

As diplomatic efforts to prevent wider war continue behind closed doors, millions are watching, sharing, and commenting in real time on what narrative will gain traction in this ongoing narrative battle.